Research & Recommendations

Social Media and Marijuana Advertising Study

Study Opportunity

You or your child may be eligible for a study that could earn you $80! This study is open to teens ages 15-20. Parents of teens ages 15-17 must be present to approve study participation.

The purpose of this study is to understand youth perspectives on marijuana marketing, including attitudes, experiences and perceived influence of cannabis marketing, as well as marijuana use behaviors and media use. This study will help to promote youth health in the future by limiting teen exposure to marijuana promotions.

If you are eligible and decide to participate in this research you will be asked to take a short survey that asks questions about your demographics and your availability to participate in a live focus group online. You will also be asked to participate in a 60-80 minute focus group on Zoom with other teens to help interpret the results of a study on how to protect youth from the influence of marijuana marketing. The advertisements below are examples of marijuana marketing.

  

We would greatly appreciate your participation! Click below to sign up for a focus group slot and information about how to join will be emailed to you.

Click now to participate: https://uwmadison.co1.qualtrics.com/jfe/form/SV_0MV8W2niQ0SlaFD